OAR Visual System/ Branding

Client

OAR “Oscar Arnulfo Romero/ Nonprofit Organization

Position

Senior Designer at OAR

Brief

Completely new brand design for the institution. OAR had no guidelines or a visual system.

Conceptualization

Key concepts

1) Human growth
2) Flexibility
3) Diverse thinking focused on a common target
4) Reliable
5) Equity

Implementation

The media strategy previously designed by the Communication and Marketing department guided the implementation process.