“Love me without violence” Campaign

Logo

Posters

Communication products

Brochures

Concert invitation

Calendar

Schedule of activities

Handcuffs (delivered on campaign events)

…another communication products

Implementation stage

 

Team Work

Visual Communication: Lizette H. Pilia

Social Communication: Ingrid Recio

Audiovisual Stage: Elena Molina

 

Campaign goals

Create awareness of psychological violence against women by those who live in urban areas in Havana, Cuba.

 

Target

Women between 20 and 50 years of age, involved in a relationship, living in urban areas in Havana, Cuba.

 

Concept

The concept for this campaign was based on the progressive and destructive nature of the violence cycle.

The graded stages of psychological violence are exposed through symbolic objects, starting from small details, up to the boundary between psychological violence and physical violence.

 

Implementation period

2012-2013

Even though the campaign was designed to be deployed only in urban areas in Havana city, the client (OAR/ non-profit) decided to expand the area, reaching central and east regions of the country as well.

Related articles

Click to access Memoria_UNETE_2012_web.pdf

(Please check pages 24 and 25)