About

Lizette Hechavarria Pilia/ Graphic Designer

Languages English and Spanish (Native)

Email lizette.hpilia@gmail.com

LinkedIn https://www.linkedin.com/pub/lizette-hechavarria-pilia/b1/a18/1b8

Behance https://www.behance.net/LizetteHPilia

 

PROFESSIONAL AREAS

Typography Design

Calligraphy

Illustration

Branding/ Visual Identity (Investigation, Conceptualization, Implementation Strategy)

Campaign/ Advertise

Web Design/ User Interface

Media Plan

Editorial

Audiovisual

Photography

Exhibition Design (Stands)

Poster

Packaging

 

SKILLS

InDesign

Illustrator

Photoshop

Font Lab

After Effects

 

EXPERIENCE

June 2015: Flexshopper

As Freelance

Website re-designing for Flexshopper, an online provider of lease-to-own financing and payment solutions for consumers. Responsive design for desktop, tablet and mobile devices.

22012-2014: NGO OAR (Reflection and Solidarity Group “Oscar Arnulfo Romero”)

As Senior Designer

OAR is a NGO in favor of gender equality.
Responsible of Annual Nationwide Campaigns to stop Violence against Women.
Also I was in charge for designing the brand strategy and all the visual system of the organization, as well as the memorial brand for the 30 years that the institution celebrated the past 2014.

Responsible of Investigating, Designing and Implementation of all visual communication products developed by the organization. Also in charge of “Compartir” Magazine (design and composition), which is published quarterly by the NGO.

Proficient: Branding, Campaign, Photography, Media Plan, Editorial, Poster

 

2012-2014: Havana Club International S.A.

As Freelance

Graphic Design, UI, Iconography and the Information Architecture for Android App “HAVANA COCKTAIL ESSENCES OF CUBA”. The App works as a catalog for more than 300 cocktails made out of Havana Club Rums and his co-partner’s Products, the French distributor, Pernod Ricard. This App has a previous version 1.0 (2012), current is version 2.0 (2014)

Proficient: User Interface, Typography, Photoshop, Illustrator

 

2014: CubaRon S.A

As Freelance

Packaging and Label Design for “Perla del Norte” Rum, a new product that will be in the market in 2015.

Proficient: Label Design (Packaging), Typography, Calligraphy, Illustration

 

2012-2014: Heber Biotec S.A.

As Freelance

Advertise campaigns for several products like Heberprot-P (Diabetic Foot Ulcer), Acuabio (Aquaculture) and Gavac (Immunogen against bovine cattle ticks).

Heber Biotec S.A. specializes in the export of pharmaceuticals for human, veterinary, agricultural and aquacultural use, obtained by genetic engineering and chemical synthesis. It also has exclusive rights for worldwide commercialization of the Products, Technology Services and R&D Projects of the Cuban Center for Genetic Engineering and Biotechnology.

Proficient: Advertise, Exhibition Design, Audiovisual (Motion graphic), Branding

 

AWARDS

November 2014: Product Award for Android App “HAVANA COCKTAIL ESSENCES OF CUBA”.

Design Award 2014 in the XXXII FIHAV (Feria Internacional de la Habana) / FIHAV (International Fair of Havana)

 

July 2012: Contest launched by the NGO Reflection and Solidarity Group “Oscar Arnulfo Romero” in 2011-2012.

The Welfare Campaign designed by our team named “Love me without violence” lead the period 2012-2013 winning the tender for that year. The campaign extended its appearance on the media until 2014.

 

EDUCATION

2007-2012: Bachelor Degree, Graphic Design/ Visual Communication

Superior Institute of Design / Instituto Superior de Diseño (ISDi), Havana, Cuba